Thursday, July 4, 2013

Personal positioning: How to market yourself?

Defininition of Personal Marketing

Personal Marketing or Personal Branding is the process of developing a “mark” that is created around your personal name or your career. You use this “mark” to express and communicate your skills, personality and values. The end goal is that the personal brand that you develop will build your reputation and help you to grow your network in a way that interests others. They will then seek you out for your knowledge and expertise.


Developing the skills for marketing oneself has become increasingly important as the complexity and change in the workplace has accelerated. Even for talented, competent people, it's a buyer's market. Individuals always benefit by making themselves more attractive candidates, whether inside or outside their organizations. Workers are more mobile, changing jobs, managers, employers, and geographic locations frequently, so they constantly have to educate others on their capabilities and experience. Jobs disappear due to advances in technology, outsourcing, or off-shoring options, so individuals are in the job market more often. On the other hand, people skilled at marketing themselves are first to hear news of emerging opportunities in their company or field, like working on virtual international teams or learning a new technology.

There is also a positive personal impact that results from marketing yourself. You can accomplish your personal and professional goals more easily and often faster. In addition, you can find opportunities to contribute your expertise more quickly and, in fact, have the opportunities find you. You will reap benefits of increased visibility, employability, and career resiliency. The process of marketing yourself creates options and choices for you as well, because you hear about them sooner.

The Self-Marketing 5 P’s are:

The 5 Ps are a set of recognised marketing tactics, which you can use in any combination to satisfy customers in your target market. Combining these different marketing tactics to meet your customers' needs and wants is known as using a 'tactical marketing mix'.
  • Price – Your desired compensation
  • Product – That’s you!
  • Projects – It’s what you do
  • Promotion – The way you promote yourself
  • Position – What makes you unique and why it matters

The Personal Positioning 4 C’s:

Four C’s of Marketing is created in 1993 by Robert Lauterborn, the Four C’s is an updated classification system of the Four P’s.
  • Category – What’s happening with your position in the marketplace?
  • Competition – Who are the players in your position in the industry?
  • Customer – What does your employer want? What do they need?
  • Company – That’s you. Your success metrics, goals, etc.

Personal Marketing Plan

1. Define your mission and the benefits you offer

  • Start with self knowledge: natural talents (aptitudes), interests, personality and values
  • Consider what role fits you best: generalist or specialist or a combination
  • Ask yourself, "What do I have to offer?"

2. Set your marketing objective: What exactly do you want to achieve?

  • Be specific, make it measurable, make it realistic, and build in a timeline with deadlines.

3. Design performance measures: What will be the observable, objective indicators that show that you are accomplishing or have accomplished your goal?

4. Gather, analyze, and interpret information about your situation using SWOT Analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. A SWOT analysis is a structured strategic planning model often used for a project or business venture. The Career Vision version of the SWOT analysis is designed for an individual to use for career management and personal marketing purposes.
  • Identify your personal strengths and weaknesses: How do you stack up against your competition?
  • Identify external opportunities and threats: What trends may affect you and your career positively or negatively?

5. Identify your target markets: Who needs to know you, your capabilities, and professional goals?
  • This may mean that you focus your efforts on key managers, mentors or human resources staff solely within your organization, or that you broaden your outreach through membership in professional organizations, depending on your goal.
  • Also include the geographic scope of where you want to market yourself, for example, the Chicagoland area? The Midwest? Nationally? Or internationally? You decide what is appropriate for you.

6. Develop your marketing strategy and activities aimed at your target market
  • Volunteer for cross-functional teams and company-wide task forces
  • Share ideas and trend information with others and solicit advice from them
  • Take on leadership or committee roles in professional organizations
  • Attend conferences and continuing education events, even if you have to pay for them
  • Write articles for company or professional publications
  • Present to peers on topics related to your doing your jobs better

7. Define implementation strategies: What will you do, when, what resources will you need, and what might be obstacles to overcome? 8. Periodically evaluate marketing efforts and modify them if needed: What's working? What do you need to do differently? Do you need to do more, or scale back your efforts?

After the first draft of your personal marketing plan is committed to writing, discuss it with at least three people you respect such as a mentor, colleague or spouse. Incorporate their feedback and suggestions, and then begin to implement your plan. As you make progress, evaluate your results and revise your plan accordingly.

"If opportunity doesn't knock, build a door."

- Berle, Milton


Monday, July 1, 2013

Age Is Not An Excuse For Your Success

Are you too young  or too old to success?
Look at this short list of people who accomplished great things at different ages…

1) Helen Keller At the age of 19 months Helen became deaf & blind. But that didn’t stop her.She was the first deaf blind person to earn a Bachelor of Arts degree.

Helen Adams Keller was born on June 27, 1880 in Tuscumbia, Alabama. In 1882, she fell ill and was struck blind, deaf and mute. Beginning in 1887, Keller's teacher, Anne Sullivan, helped her make tremendous progress with her ability to communicate, and Keller went on to college, graduating in 1904. In 1920, Keller helped found the ACLU. During her lifetime, she received many honors in recognition of her accomplishments.
"Keep your face to the sunshine and you cannot see the shadow."
– Helen Keller
2) Mozart was already competent on keyboard & violin, he composed from the age of 5

Wolfgang Mozart  was born on January 27, 1756, in Salzburg, Austria, Wolfgang Amadeus Mozart was a musician capable of playing multiple instruments who started playing in public at the age of 6. Over the years, Mozart aligned himself with a variety of European venues and patrons, composing hundreds of works that included sonatas, symphonies, masses, concertos and operas, marked by vivid emotion and sophisticated textures.

 " I pay no attention whatever to anybody's praise or blame. I simply follow my own feelings." - Wolfgang Amadeus Mozart

3) Shirley Temple was 6 when she became a movie star on “Bright Eyes”

Shirley Temple Black (born Shirley Temple; April 23, 1928) is an American film and television actress, singer, dancer, and former U.S. ambassador to Ghana and Czechoslovakia. She began her film career in 1932 at the age of three, and in 1934, found international fame in Bright Eyes, a feature film designed specifically for her talents. She received a special Juvenile Academy Award in February 1935 for her outstanding contribution as a juvenile performer to motion pictures during 1934, and film hits such as Curly Top and Heidi followed year after year during the mid-to-late 1930s. Licensed merchandise that capitalized on her wholesome image included dolls, dishes, and clothing. Her box office popularity waned as she reached adolescence, and she left the film industry in her teens. She appeared in a few films of varying quality in her mid-to-late teens, and retired completely from films in 1950 at the age of 22. She was the top box-office draw four years in a row (1935–38) in a Motion Picture Herald poll.

Temple returned to show business in 1958 with a two-season television anthology series of fairy tale adaptations. She made guest appearances on television shows in the early 1960s and filmed a sitcom pilot that was never released. She sat on the boards of corporations and organizations including The Walt Disney Company, Del Monte Foods, and the National Wildlife Federation. In 1967, she ran unsuccessfully for United States Congress, and was appointed United States Ambassador to Ghana in 1974 and to Czechoslovakia in 1989. In 1988, she published her autobiography, Child Star. Temple is the recipient of awards and honors including Kennedy Center Honors and a Screen Actors Guild Life Achievement Award.

She is No. 18 on the American Film Institute's list of the greatest female American screen legends of all time.

4) Anne Frank was 12 when she wrote the diary of Anne Frank

She was born in Germany in 1929, Anne Frank is one of the most famous Jewish victims of the Holocaust because of the diary she kept during her time in hiding before being captured by the Nazis. She was only 13 years old when she and her family went into hiding. The writings from the two years she spent in such close proximity to her family was discovered and published by her father, Otto Frank and continue to touch people today.

5) Magnus Carlsen became a chess Grandmaster at the age of 13 years.

Sven Magnus Øen Carlsen (Norwegian: [sʋɛn mɑŋnʉs øːn kɑːɭsn̩]; born 30 November 1990) is a Norwegian chess grandmaster and former chess prodigy who is the No. 1 ranked player in the world. His peak rating is 2872, the highest in history. Carlsen was the 2009 World Blitz chess champion.

On 26 April 2004, Carlsen became a grandmaster at the age of 13 years, 148 days, making him at that time the second youngest grandmaster in history, although he has since become the third youngest.

6) Nadia Comăneci At age 14, gymnast of Romania scored seven perfect 10.0 and won three gold medals at the Olympics

  • Nadia Comaneci was the first gymnast to score a perfect 10.0 in the Olympics. She did it at the 1976 Games, and then went on to score six more 10.0s and win three gold medals.
  • Comaneci was also the first Romanian gymnast to win the all-around title at the Olympics, and is the youngest ever all-around champion.
  • In 1979 Comaneci became the first gymnast to win three all-around titles at the European Championships.
  • At the 1980 Moscow Olympics, Comaneci won her second Olympic gold medal on beam, and took home another gold on floor and a silver medal in the all-around. 

7) Tenzin Gyatso was formally recognized as the 14th Dalai Lama November 1950, at the age of 15

Dalai Lama, Tenzin Gyatso, is the spiritual and temporal leader of the Tibetan people. He was born in a small village called Taktser in northeastern Tibet. Born to a peasant family, His Holiness was recognized at the age of two, in accordance with Tibetan tradition, as the reincarnation of his predecessor the 13th Dalai Lama. The Dalai Lamas are the manifestations of the Bodhisattva of Compassion, who chose to reincarnate to serve the people. Dalai Lama means Ocean of Wisdom. Tibetans normally refer to His Holiness as Yeshin Norbu, the Wish-fulfilling Gem, or simply, Kundun, meaning The Presence.

8) Pele soccer superstar was 17 years old when he won the world cup in 1958 with Brazil

9) Elvis was a Superstar by age 19

 Elvis Aaron Presley was born on January 8, 1935 in East Tupelo, Mississippi. In September 1948 when Elvis was 13, he and his parents moved to Memphis, Tennessee. After graduating from Humes High School in Memphis, Elvis took odd jobs working as a movie theater usher and a truck driver for Crown Electric Company. He began singing locally as "The Hillbilly Cat", then signed with a local recording company, then in 1955 with RCA. He did much to establish early rock and roll music, bringing black blues singing into the white, teenage mainstream. Teenage girls became hysterical over his blatantly sexual gyrations, particularly the one that got him nicknamed "Elvis the Pelvis" (television cameras were not permitted to film below his waist). At the time of his death, he had sold more than 600-million singles and albums. In 1956 following his six television appearances on The Dorsey Brothers' "Stage Show", Elvis was cast in his first acting role in a supporting part in Love Me Tender (1956), the first of 33 movies he starred in. Critics blasted most of his films, but they did very well at the box-office earning upwards of $150 million total.

Elvis Presley died at age 42 on August 16, 1977 at his mansion in Graceland, near Memphis. Since his death, his Memphis home Graceland has become a shrine for millions of followers worldwide. Elvis impersonators and purported sightings have become stock subjects for humorists.

10) John Lennon was 20 years & Paul Mcartney 18 when the Beatles had their first concert in 1961.

11) Jesse Owens was 22 when he won 4 gold medals in Berlin 1936

12) Beethoven was a Piano virtuoso by age 23

13) Issac Newton at 24 wrote Philosophiæ Naturalis Principia Mathematica.

14) Roger Bannister was 25 When he broke the 4 minute mile record

15) Albert Einstein was 26 when he wrote the theory of relativity

16) Lance E Armstrong was 27 when he won the tour de France 

Cyclist Lance Armstrong was born on September 18, 1971, in Plano, Texas. At age 16, Armstrong became a professional triathlete. In 1989, the U.S. Olympic development team invited him to train as cyclist. He placed 11th in the World Championship Road Race, with the best time of any American since 1976. From 1999 to 2005, Armstrong won seven consecutive Tour de France titles, inspiring others with his cancer survival. In 2012, the U.S Anti-Doping Agency stripped Armstrong of his seven Tour titles—as well as other honors he received from 1999 to 2005—and banned him from cycling for life, concluding that Armstrong had used banned performance-enhancing substances during those years. The cyclist vehemently denied the claims for several months thereafter, but in January 2013, admitted to doping throughout his cycling career.

Armstrong has lived in Austin, Texas, since 1990. In 1996, he founded the Lance Armstrong Foundation for Cancer, now called LiveStrong, and the Lance Armstrong Junior Race Series to help promote cycling and racing among America's youth. He is the author of two best-selling autobiographies, It's Not About the Bike: My Journey Back to Life (2000) and Every Second Counts (2003). In 2006, he ran the New York City Marathon, raising $600,000 for his LiveStrong campaign. Armstrong stepped down from LiveStrong in October 2012 following the USADA report that he used performance-enhancing drugs.

"Pain is temporary. It may last a minute, or an hour, or a day, or a year, but eventually it will subside and something else will take its place. If I quit, however, it lasts forever."
– Lance Armstrong

17) Michelangelo created the two of the greatest sculptures “David” and “Pieta” by age 28

18) Alexander the Great by age 29, had created one of the largest empires of the ancient world

19) J.K.Rowling was 30 years old when she finished the first manuscript for Harry Potter

20) Amelia Earhart was 31 years old when she became the first woman 2 fly solo across the Atlantic Ocean

21) Oprah was 32 when she started her talk show, which has become the highest-rated program of its kind

22) Edmund Hillary was 33 when he became the first man to reach Mount Everest (highest Mountain in the world

23) Martin Luther King jr was 34 When he did the speech “I have a dream”

24) Marie Curie was 35 years old when she got nominated 4 Nobel Prize in Physics 1903

Marie Curie was Born Maria Sklodowska on November 7, 1867, in Warsaw, Poland, Marie Curie became the first woman to win a Nobel Prize and the only woman to win the award in two different fields (physics and chemistry). Curie's efforts, with her husband, Pierre Curie, led to the discovery of polonium and radium and, after Pierre's death, the development of X-rays. She died on July 4, 1934.

25) The Wright brothers, Orville (was 32 ) & Wilbur (was 36) when they invented & built the world's first successful airplane & making the first controlled, powered & sustained heavier-than-air human flight

26) Vincent Van Gogh was 37 when he died & virtually unknown yet his paintings today are worth millions

27) Neil Armstrong was 38 when he became the first man to set foot on the moon

28) Mark Twain was 40 when he wrote The Adventures of Tom Sawyer and 49 years old for Adventures of Huckleberry Finn

29) Christopher Columbus was 41 when he discovered the Americas

30) Rosa Parks was 42 when she refused 2 obey bus driver’s order 2 give up her seat 2 make room for a white passenger.

 On December 1, 1955, Rosa Parks, a 42-year-old African American woman who worked as a seamstress, boarded this Montgomery City bus to go home from work. On this bus on that day, Rosa Parks initiated a new era in the American quest for freedom and equality.

She sat near the middle of the bus, just behind the 10 seats reserved for whites. Soon all of the seats in the bus were filled. When a white man entered the bus, the driver (following the standard practice of segregation) insisted that all four blacks sitting just behind the white section give up their seats so that the man could sit there. Mrs. Parks, who was an active member of the local NAACP, quietly refused to give up her seat.

Her action was spontaneous and not pre-meditated, although her previous civil rights involvement and strong sense of justice were obvious influences. "When I made that decision," she said later, “I knew that I had the strength of my ancestors with me.”

She was arrested and convicted of violating the laws of segregation, known as “Jim Crow laws.” Mrs. Parks appealed her conviction and thus formally challenged the legality of segregation.

31) John F. Kennedy was 43 years when he became President of the United States

32) Henry Ford Was 45 when the Ford T came out

33) Suzanne Collins was 46 when she wrote “ The Hunger Games”

Since 1991, Suzanne Collins has been busy writing for children’s television. She has worked on the staffs of several Nickelodeon shows, including the Emmy-nominated hit Clarissa Explains it All and The Mystery Files of Shelby Woo. For preschool viewers, she penned multiple stories for the Emmy-nominated Little Bear and Oswald. She also co-wrote the critically acclaimed Rankin/​Bass Christmas special, Santa, Baby! Most recently she was the Head Writer for Scholastic Entertainment’s Clifford’s Puppy Days,and a freelancer on Wow! Wow! Wubbzy!

While working on a Kids WB show called Generation O! she met children’s author James Proimos, who talked her into giving children’s books a try.

Thinking one day about Alice in Wonderland, she was struck by how pastoral the setting must seem to kids who, like her own, lived in urban surroundings. In New York City, you’re much more likely to fall down a manhole than a rabbit hole and, if you do, you’re not going to find a tea party. What you might find...? Well, that’s the story of Gregor the Overlander, the first book in her five-part fantasy/​war series, The Underland Chronicles.

Her next series, The Hunger Games Trilogy, is an international bestseller.

At present, Suzanne is at work on a picture book with James Proimos.

She currently lives in Connecticut with her family and a pair of feral kittens they adopted from their backyard.

34) Charles Darwin was 50 years old when his book On the Origin of Species came out

35) Leonardo Da Vinci was 51 years old when he painted the Mona Lisa

36) Abraham Lincoln was 52 when he became president

37) Ray Kroc Was 53 when he bought the McDonalds Franchise and took it to unprecedented levels

In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver, but the war ended before his training finished. He then worked as a piano player, a paper cup salesman and a multi-mixer salesman.

In 1954 he was surprised by a huge order for 8 multi-mixers from a restaurant in San Bernardino, California. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation.  They produced a limited menu, concentrating on just a few items—burgers, fries and beverages—which allowed them to focus on quality at every step.

Kroc pitched his vision of creating McDonald’s restaurants all over the U.S. to the brothers. In 1955 he founded the McDonald’s Corporation, and 5 years later bought the exclusive rights to the McDonald’s name. By 1958, McDonald’s had sold its 100 millionth hamburger.

38) Dr. Seuss was 54 when he wrote “the cat in the hat”

Dr. Seuss; Author, composer ("Get-Together Weather"), and artist who was educated at Dartmouth College (BA) at Lincoln College in Oxford, England, UK. He was a major in the US Army during World War II, and wrote and produced informational films. He also served in the ETO as Liaison Officer. He was awarded the Legion of Merit. He was a political cartoonist and an advertising executive, most famously creating numerous campaigns for Standard Oil. Most famously, he wrote and illustrated children's books that included "The 500 Hats of Bartholomew Cubbins," "Horton Hatches the Egg," "Yertle the Turtle," "The Cat in the Hat," "One Fish, Two Fish, Red Fish, Blue FIsh," and "How the Grinch Stole Christmas!"

40) Chesley "Sully" Sullenberger III was 57 years old when he successfully ditched US Airways Flight 1549, in the Hudson River in, 2009. All of the 155 passengers aboard the aircraft survived.

41) Colonel Harland Sanders was 61 when he started the KFC Franchise

Before Harland Sanders became a world-famous Colonel, he was a sixth-grade dropout, a farmhand, an army mule-tender, a locomotive fireman, a railroad worker, an aspiring lawyer, an insurance salesman, a ferryboat entrepreneur, a tire salesman, an amateur obstetrician, an (unsuccessful) political candidate, a gas station operator, a motel operator and finally, a restaurateur.

In 1930, the then 40-year-old Sanders was operating a service station in Corbin, Kentucky, and it was there that he began cooking for hungry travelers who stopped in for gas. He didn't have a restaurant yet, so patrons ate from his own dining table in the station's humble living quarters. It was then that he invented what's called “home meal replacement” — selling complete meals to busy, time-strapped families. He called it, “Sunday Dinner, Seven Days a Week.”

As Sanders' fame grew, Governor Ruby Laffoon made him a Kentucky Colonel in 1935 in recognition of his contributions to the state's cuisine. Within four years, his establishment was listed in Duncan Hines' “Adventures in Good Eating.”

In 1955, confident of the quality of his fried chicken, the Colonel devoted himself to developing his chicken franchising business. Less than 10 years later, Sanders had more than 600 KFC franchises in the U.S. and Canada, and in 1964 he sold his interest in the U.S. company for $2 million to a group of investors including John Y. Brown Jr. (who later became governor of Kentucky).

Until he was fatally stricken with leukemia in 1980 at the age of 90, the Colonel traveled 250,000 miles a year visiting KFC restaurants around the world. His likeness continues to appear on millions of buckets and on thousands of restaurants in more than 100 countries around the world.
Not bad for a man who started from scratch at retirement age

42) J R R Tolkien was 62 when the Lord of The Ring books came out

John Ronald Reuel Tolkien (1892-1973) was a major scholar of the English language, specialising in Old and Middle English. Twice Professor of Anglo-Saxon (Old English) at the University of Oxford, he also wrote a number of stories, including most famously The Hobbit (1937) and The Lord of the Rings (1954-1955), which are set in a pre-historic era in an invented version of the world which he called by the Middle English name of Middle-earth. This was peopled by Men (and women), Elves, Dwarves, Trolls, Orcs (or Goblins) and of course Hobbits. He has regularly been condemned by the Eng. Lit. establishment, with honourable exceptions, but loved by literally millions of readers worldwide. Please note also that his name is spelt Tolkien (there is no "Tolkein").

43) Ronald Reagan was 69 when he became President of the United States

44) Jack Lalane at age 70 handcuffed, shackled, towed 70 rowboats

1984, At age 70 the fitness pioneer towed 70 people in 70 row boats for about one mile in Long Beach Harbor.

45) Nelson Mandela was 76 When he Became President

Nelson Mandela was born on July 18, 1918, in Mveso, Transkei, South Africa. Becoming actively involved in the anti-apartheid movement in his 20s, Mandela joined the African National Congress in 1942. For 20 years, he directed a campaign of peaceful, non-violent defiance against the South African government and its racist policies. In 1993, Mandela and South African President F.W. de Klerk were jointly awarded the Nobel Peace Prize for their efforts to dismantle the country's apartheid system. In 1994, Mandela was inaugurated as South Africa's first black president. In 2009, Mandela's birthday (July 18) was declared Mandela Day to promote global peace and celebrate the South African leader's legacy.

"Everyone can rise above their circumstances and achieve success if they are dedicated to and passionate about what they do."
– Nelson Mandela


Saturday, June 29, 2013

Sir Richard Charles Nicholas Branson "Richard Branson "

Sir Richard Charles Nicholas Branson  ( Twitter @richardbranson‎ ) Timeline

Richard Branson

 1950 - Richard Charles Nicholas Branson was born on July 18, 1950, in Surrey, England. His father, Edward James Branson, worked as a barrister. His mother, Eve Branson, was employed as a flight attendant. 

1964 -  He entered Stowe School, a boarding school in Stowe, Buckinghamshire, England. Before this, Richard, who struggled with dyslexia, had a hard time with educational institutions. He nearly failed out of the all-boys Scaitcliffe School.

1966 -  Branson dropped out at the age of 16 to start a youth-culture magazine called Student. The publication, run by students, for students, sold $8,000 worth of advertising in its first edition. The first run of 50,000 copies was disseminated for free, after Branson covered the costs with advertising.

1969 -  He was living in a London commune, surrounded by the British music and drug scene. It was during this time that Branson had the idea to begin a mail-order record company called Virgin to help fund his magazine efforts. The company performed modestly, but made Branson enough that he was able to expand his business venture, adding a record shop in Oxford Street, London.

1971 - Virgin's first formal store opened on London's Oxford Street.

1972 -  He build a recording studio in Oxfordshire, England after success of the record shop.

1973 -  With the help of Branson's team, Mike Oldfield, first artist on the Virgin Records label recorded his single "Tubular Bells". The song was an instant smash, staying on the UK charts for 247 weeks. Using the momentum of Oldfield's success, Branson then signed other aspiring musical groups to label, including the Sex Pistols. Artists such as the Culture Club, the Rolling Stones, and Genesis would follow, helping to make Virgin Music one of the top six record companies in the world.

1979 - Opened first Virgin  Megastore at the end of Oxford Street and Marble Arch.

1980 - Began his own travel company, Voyager Group

1984 - He announced to the world that a high quality, value for money airline would begin operating within three months. Three months, some licenses, staff and an aircraft packed with celebrities later, Virgin Atlantic Airways was born. 

1986 -  He has smashed the world record for the fastest crossing of the Atlantic. His 72-ft powerboat, the Virgin Atlantic Challenger, reached the Bishop Rock off the Isles of Scilly just after 1930BST. His first attempt to cross the Atlantic in 1985 followed the launch of his Virgin Atlantic airline. The voyage was a failure, his boat sinking off Land's End, but this second attempt  brought him recognition and publicity.

1987 -Richard Branson and Per Lindstrand were the first to cross the Atlantic in a hot air balloon, rather than a helium/gas filled balloon. They flew a distance of 2,900 miles in a record breaking time of 33 hours. At the time, the envelope they used was the largest ever flown, at 2.3 million cubic feet of capacity.

1991- The great team of Richard Branson and Per Lindstrand paired up again and became the first to cross the Pacific in a hot air balloon. They traveled 6,700 miles in 47 hours, from Japan to Canada breaking the world distance record, traveling at speeds of up to 245 mph.

1992 - He sold Virgin Music to Thorn EMI and invested the proceeds into Virgin Atlantic, improving on an already great service. In the same year Virgin Atlantic launched the first super economy service that went on to become their award winning Premium Economy. 

1993 - He founded the station Virgin Radio.

1996 - He started a second record company, V2 which includes artists such as Powder Finger and Tom Jones.

 Sir Richard Charles Nicholas Branson ( Sir Richard Charles Nicholas Branson
1999 - He sold a 49% stake in the Virgin Atlantic to Singapore Airlines valuing us at a minimum of £1.225bn. In the same year, for services to entrepreneurship Richard received a knighthood.

2005 - He and Burt Rutan found The Spaceship Company (also known as TSC).

2009 - He landed at No. 261 on Forbes' "World Billionaires" list with his $2.5 billion in self-made fortune, which includes two private islands. In mid Dec, he challenged aviation rival Tony Fernandes to a Formula One with the loser having to dress up as an airline stewardess. Tony accept his challenge. Fernandes escaped as the winner of the bet, as Lotus Racing ended 10th in the championship, while Virgin Racing ended 12th and last.

2013 - He kept his word after losing the bet on the 2010 F1 season as he served his duty as a stewardess on an Air Asia flight between Perth and Kuala Lumpur on 12 May 2013.

"Business opportunities are like buses, there's always another one coming."
– Richard Branson



Wednesday, June 26, 2013

How to Choose Tyres

What is the structure of a tyre?

How to read a sidewall? 

How to Choose Tyres

 1. You tire size

  • Your vehicle’s original equipment tyre size can be found in your owner's manual or on the tyre placard located on the driver’s door jamb, glove compartment door, or inside the fuel flap.
  • You can also check your existing tyre’s designation on the sidewall.

2. Your climate condition

Driving on a Wet Road

The characteristics of your vehicle’s tyres influence the braking distances on wet roads.

As soon as it rains, visibility decreases and the pavement become slippery because of the dust and oil on the road. On a wet road, the braking distance is three times longer than on a dry road. The condition of your tyres’ tread is important, because in a few thousandths of a second, the tread collects the water in its grooves and expellees it away from the contact area with the road.

- Groove to Tread Ratio (Percentage of Grooves)
The more grooves a tread pattern has and the greater their depth is, the greater the tread pattern’s ability to evacuate water .

- Siping
The ridges and sipes help to dry the pavement by acting as a “windscreen wiper". Wiping the water from the road surface so that the rubber can grip well with the dry surface.

On a wet road, a vehicle equipped with more worn tyres needs a longer distance to stop. Moreover, the risk of aquaplaning increases considerably.

Be especially careful during the first rain after hot periods. The dust and oil on the road make the road slippery.

Driving on a Dry Road

On a dry road, the more rigid your tyre’s tread pattern is, the more precise your driving will be.

The rigidity of the tread pattern is one of the key aspects that contribute to driving with precision and good vehicle handling. This tread rigidity is obtained through the:
- Tyre’s Profile
A flat profile with square shoulders provides a good foundation to the tyre, especially when negotiating a bend in the road

- Groove to Void Ratio
The lower the percentage of grooves, the greater the surface of rubber on the ground and the better the grip on a dry road surface.

- Solid Tread Blocks
Wide, solid tread blocks limit the tread pattern’s mobility in its thickness.

- Self-Locking Sipes
The sipes “erode” the rigidity of the tread pattern (bristle effect). To overcome this, complex self-locking sipes can be used.

3. Your usage condition

In the city

City driving requires that your tyres have characteristics specific to city constraints.
Tyre Selection Criteria:
- Braking Distance
To cope with all the hazards of city driving (pedestrian crossing without looking, etc.), you need tyres with the minimum braking distance, on both dry and wet roads.
- Longevity
Tyres undergo numerous stops and starts. Each tread block in contact with the road under the effect of engine or braking forces deforms and slides. Sliding and contact pressure scrape off material. Choose tyres with increased longevity.
- Fuel Economy
Tyres with low rolling resistance can effectively save fuel.

On Main Roads of Motorways

Tyres play a key role in your vehicle’s road handling because they provide, at the end of the chain, the necessary actions to maintain the vehicle’s trajectory at relatively high speeds.
Tyre Selection Criteria:
- Braking Distance at High Speed
For maximum safety, you need tyres with minimum braking distance on both dry and wet roads.
- Comfort
For long trips, choose tyres that offer comfort qualities both in terms of vibrations and noise level.
- Road Holding
Prefer a high-performance tyre.

Sports Car

You enjoy driving your vehicle in a sporty manner: the tyres are going to provide all the necessary actions to maintain the vehicle’s trajectory at relatively high speeds (consistent with road safety rules or on an authorized circuit).
Tyre Selection Criteria:
- Grip
Look for a tyre profile with excellent performances on dry and wet roads alike.
- Road Holding 
Choose tyres from the Sports line, which provide excellent directional precision and good stability in curves.


To drive a 4x4 off-road and maximize your enjoyment, it is not enough to adopt the right techniques. You also have to choose the right tyres.
Tyre Selection Criteria for Driving:
- On tracks
Mixed or A/T (All terrain) profiles can be used. The right choice is a robust tyre that provides major impact and cut resistance.
Do not under-inflate your tyres. Inflate to the maximum pressure to maximize resistance to impacts and pinching when driving at sustained speed.
- In sand
Deflate the tyres some to improve drivability. In some extremely difficult conditions you can lower your pressure but the speed must also be lowered. Once clearing the obstacle, reinflate your tyres to the manufacturers recommended pressure.
- In mud
Opt for a specific Mud tyre with big tread blocks. With this type of tread pattern, the “rack” effect is encouraged. This effect gives your vehicle the drivability it needs to get out of the mud.
Deflate the tyres some to improve drivability and “self-clean” the tyres.
Let the tyre work, avoiding excessive taps on the accelerator, which are synonymous with loss of grip.
Remember to reinflate after crossing the obstacle.
- In water
Maintain normal pressure in the tyres.
Drive slowly and maintain a constant speed to avoid creating any waves and spray.

Source: : How to choose tyre

Tips How You Can be Successful in Everything You Do

A tips for me too...

1. Listen, listen, listen...Listen First and Never Stop Listening.

“Most people do not listen with the intent to understand; they listen with the intent to reply.” ― Stephen R. Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
“We have two ears and one mouth, so we should listen more than we say.” ― Zeno of Citium, as quoted by Diogenes Laërtius

2. Help Others
“The best antidote I know for worry is work. The best cure for weariness is the challenge of helping someone who is even more tired. One of the great ironies of life is this: He or she who serves almost always benefits more than he or she who is served.” ― Gordon B. Hinckley, Standing for Something: 10 Neglected Virtues That Will Heal Our Hearts and Homes
“If you’re in the luckiest one per cent of humanity, you owe it to the rest of humanity to think about the other 99 per cent.” ― Warren Buffett
 4. Be Yourself
“When you are content to be simply yourself and don't compare or compete, everyone will respect you.” ― Lao Tzu, Tao Te Ching
“Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.”― Bruce Lee
 “To help yourself, you must be yourself. Be the best that you can be. When you make a mistake, learn from it, pick yourself up and move on.”
― Dave Pelzer
5. Sharing
“Whatever we possess becomes of double value when we have the opportunity of sharing it with others.” ― Jean-Nicolas Bouilly (1763-1842)
 “If you have an apple and I have an apple and we exchange apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.”― George Bernard Shaw (1856-1950)
6. Follow Your Passion
Follow your passion, and success will follow you. ― Terri Guillemets
“You've got to follow your passion. You've got to figure out what it is you love--who you really are. And have the courage to do that. I believe that the only courage anybody ever needs is the courage to follow your own dreams.”― Oprah Winfrey
7. Delighting yourself and others.
“Remember to delight yourself first, then others can be truly delighted."― S.A.R.K.
“When you are joyous, look deep into your heart and you shall find it is only that which has given you sorrow that is giving you joy. When you are sorrowful look again in your heart, and you shall see that in truth you are weeping for that which has been your delight.” ― Kahlil Gibran

“I love people. If I do something good and people enjoy it, I like making people happy.” ― Taylor Momsen

“I love making people happy and I think I'm basically a good person ...despite what you might read about me!”― Duff McKagan 
8. Say "Thank you"
“Make it a habit to tell people thank you. To express your appreciation, sincerely and without the expectation of anything in return. Truly appreciate those around you, and you'll soon find many others around you. Truly appreciate life, and you'll find that you have more of it.”― Ralph Marston 
“The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.”― Simon Mainwaring 
“The first responsibility of a leader is to define reality. The last is to say thank you. In between, the leader is a servant.”― Max de Pree
9. Forgive others and ask for forgiveness

“People can be more forgiving than you can imagine. But you have to forgive yourself. Let go of what's bitter and move on.”
― Bill Cosby

“Forgiving does not erase the bitter past. A healed memory is not a deleted memory. Instead, forgiving what we cannot forget creates a new way to remember. We change the memory of our past into a hope for our future.”
― Lewis B. Smedes

“When you realize you've made a mistake, make amends immediately.  It's easier to eat crow while it's still warm.”
― Dan Heist

“Never forget the nine most important words of any family-

I love you.
You are beautiful.
Please forgive me.” 
― H. Jackson Brown Jr.



Monday, June 24, 2013

N95 Respirators and Facemask

What is respirator?

 A respirator is a device designed to protect the wearer from inhaling harmful dusts, fumes, vapors, or gases. Respirators come in a wide range of types and sizes used by the military, private industry, and the public. Respirators range from cheaper, single-use, disposable masks to reusable models with replaceable cartridges.

There are two main categories: the air-purifying respirator, which forces contaminated air through a filtering element, and the air-supplied respirator, in which an alternate supply of fresh air is delivered. Within each category, different techniques are employed to reduce or eliminate noxious airborne contents.

What is a Facemask?

Loose-fitting, disposable masks that cover the nose and mouth are called facemasks. Products labeled as surgical, dental, medical procedure, isolation, and laser masks are included in this grouping.

Facemasks help stop droplets from being distributed by the person wearing them. As well they keep splashes or sprays from reaching the mouth and nose of the person wearing the facemask. They aren’t intended to protect you against breathing in minute particles and should be used one time and then thrown away in the garbage.

Surgical Masks

Surgical masks offer protection against pathogens carried by large respiratory droplets that can contaminate the mucous membranes. These masks are at times also called isolation, procedure, or laser masks and they are:
  • Made of soft materials and are comfortable to wear
  • Designed to loosely cover up the mouth and nose
  • Typically strapped behind the head
Surgeons and other operating room personnel wear surgical masks to prevent organisms in their noses and mouths from falling into the sterile area and potentially causing surgical site infections. They also offer protection against body fluid splashes to the nose and mouth. Seeing as surgical masks don’t have a sealing surface and are only loose fitting, they give only minimal protection from respiratory prone particles.

N95  Respirators

N95 respirator is Particulate Respirator Filters which filter at least 95% of airborne particles and
not oil resistant.

N95 Respirators

What is Particulate Respirators?

 Particulate Respirators is one of respirator type. Effective July 1995 new performance criteria were established for particulate respirators. The new criteria eliminates classification of particulate filters according to hazard such as "dust mist fume" and provides for three levels of filter efficiency (95%, 99%, 99.97%).These efficiencies are available in a series of filter types known as N, R, and P. These new respirators will afford a higher level of protection to a variety of workers including hospital employees needing protection from infectious tuberculosis, carpenters, painters, and farmers. NIOSH has established a three year transition period for instituting the new regulation. After July 10, 1998 all particulate respirators will have to be certified under the new criteria.

 United States NIOSH standards define the following categories of particulate filters:

Oil resistance Rating Description
Not oil resistant N95 Filters at least 95% of airborne particles
N99 Filters at least 99% of airborne particles
N100 Filters at least 99.97% of airborne particles
Oil Resistant R95 Filters at least 95% of airborne particles
R99* Filters at least 99% of airborne particles
R100* Filters at least 99.97% of airborne particles
Oil Proof P95 Filters at least 95% of airborne particles
P99 Filters at least 99% of airborne particles
P100 Filters at least 99.97% of airborne particles
*No NIOSH approvals are held by this type of disposable particulate respirator.

What you should know before using surgical masks and surgical N95 respirators

• The use of surgical masks and surgical N95 respirators alone will not fully protect you from acquiring an infection.

• Other infection control practices such as hand-washing, isolating infected patients, and practicing appropriate coughing etiquette, are also important to minimize your risk of infection.

• Surgical N95 respirators must be fit properly. A surgical N95 respirator that has not been fitted properly may leave unprotected gaps between the respirator and your face. These gaps will impair the respirator's effectiveness. Facial hair or unusual facial features make it difficult to fit surgical N95 respirators properly.

• Be aware that surgical masks are not fit-tested to your face and may leave unprotected gaps between the mask and your face.

• Be aware that masks lose their protective properties and must be changed when they become wet from saliva or respiratory secretions.

• Know that surgical masks and surgical N95 respirators are not tested against specific microorganisms and should not claim to prevent specific diseases.

• Never reuse surgical masks or surgical N95 respirators.

• Never wash or disinfect surgical masks or surgical N95 respirators.

• Never share surgical masks or surgical N95 respirators with others.

See Also:

Saturday, June 22, 2013

10 Books to Improve Investment Knowledge

 1. The Intelligent Investor, The Definitive Book On Value Investing, Revised Edition
  • Book by Benjamin Graham, Jason Zweig and Warren Buffett
  • Originally written by famed value investor Benjamin Graham in the 1930s, it was updated in 2003 and 2009 by Zweig and Buffett. The revised edition now includes more up to date examples on stock investing techniques.
2. One Up On Wall Street: How to use what you already know to make money in the market.
  • Book by Peter Lynch
  • Peter Lynch is the former manager of Fidelity's Magellan mutual fund who rose to fame in the bull market rally of the 1980s. In the 1980s and 1990s he was one of the best known mutual fund managers in America but has since faded from view as hedge fund managers became the new golden boys. One Up On Wall Street was his first book. The original edition came out in 1989 but the second edition was revised for the dot-com boom in 2000.
3. The Essays of Warren Buffett: Lessons for Corporate America, Second Edition
  • Book by Warren Buffett and Lawrence Cunningham.
  • This book contains Buffett's letters to Berkshire Hathaway shareholders over the last several decades through 2008. The letters are filled with more than just updates about the company as Buffett also shares investing tidbits and insight into his investing philosophy.
4. The Future for Investors: Why the Tried and the True Triumph Over the Bold and the New.
  • Book by Jeremy Siegel
  • Published in 2005, the book shatters the myth that investors have to be in the latest 'in' growth stock or hot IPO to be successful investors. For instance, he compares the historical returns of Exxon and IBM. IBM was the Microsoft or Apple of its time in the 1940s and 1950s. Exxon was the boring big oil company. Even though IBM was growing earnings at a faster pace, Exxon had a lower P/E and paid a larger dividend. Readers might be surprised at which company was the better long term investment. Siegel explains why dividends matter for long term investors and how a company that makes candy triumphed over all of those with the latest hot product.
5. Rule #1: The Simple Strategy For Successful Investing in Only 15 Minutes a Week!
  • Book by Phil Town
  • This book helpful for novice investors because it lays out an investing plan. Town's strategy is to find and invest in wonderful businesses, including those with moats and other margins of safety. It incorporates both value investing principals espoused by Graham and Buffett with some technical analysis.
6. The Automatic Millionaire: A Powerful One-Step Plan to Live and Finish Rich
  • Book by David Bach.
  • This book starts with the powerful story of an average American
    couple--he’s a low-level manager, she’s a beautician--whose joint income never exceeds $55,000 a year, yet who somehow manage to own two homes debt-free, put two kids through college, and retire at 55 with more than $1 million in savings. Through their story you’ll learn the surprising fact that you cannot get rich with a budget! You have to have a plan to pay yourself first that is totally automatic, a plan that will automatically secure your future and pay for your present.
7. The Only Investment Guide You’ll Ever Need
  • Book by Andrew Tobias
  • Andrew Tobias is an entertaining writer. His jocular, conversational tone will keep you interested as he describes mutual funds, bonds, and treasury bills. There’s a good section on how to handle a windfall (lottery, inheritance). This is an excellent introduction to the subject of investing.

Visit My <<< Get Rich Kindle Store >>>

8. The Bogleheads’ Guide to Investing.
  • Book by Larimore, Lindauer, and LeBoeuf. 
  • You want expert investment advice? You can’t beat the info found here. These devotees of Vanugard founder John Bogle are big on slow, sure investments like indexed mutual funds. They tap their decades of experience to teach about diversification, inflation, and asset allocation. It’s not nearly as boring as it sounds.

9. Yes, You Can…Achieve Financial Independence.
  • Book by James Stowers
  • Despite the odd title, this is a solid book on investment from one of the richest men in America. It does cover some basic personal finance information, but mostly gives tips on how to invest.
10. The Four Pillars of Investing
  • By William J. Bernstein
  • William Bernstein is something of a renaissance man—he is a neurologist, the founder of an investment advisory firm, a financial theorist, an author of investment books, and an author of books about economic history. In The Four Pillars of Investing, Bernstein presents a common-sense strategy for building a portfolio that will position investors for success.

Is it enough?

 “People who say they don't have time to read simply don't want to.”
― Julie Rugg, A Book Addict's Treasury

Thursday, June 20, 2013

Malaysia In Haze

Kuala Lumpur, 24 Jun 2013


Kuala Lumpur,  21 Jun 2013

Kuala Lumpur, May 2013

What is haze?

Haze is an airborne mix of air pollution, dust, and smoke that impairs visibility and interacts with the natural environment. It can be anthropogenic or natural in origin and plays a role in weather conditions and climate change. Researchers have dedicated substantial attention to this phenomenon since the 1970s, when climate scientists first became aware of the role haze plays in meteorology and overall climate trends. Studies on this topic frequently appear in professional journals dedicated to meteorology and climate research.

This mixture can include an assortment of aerosolized pollutants, including small particulates like soot, along with gases vented from industrial manufacturing facilities. It may be brown to blue in color and can create a plume across the landscape. While not always immediately visible to the naked eye, haze can show up in imaging studies, particularly with the use of filters to polarize the landscape and make patterns in the air more visible.

Particles in the haze can block and absorb sunshine, changing the way light behaves. This can be observed at dawn and dusk, where the light may appear especially vivid or strange because of the way the haze interrupts the transmission of light. The mixture can also appear with other pollutants like smog, and may create layers of pollution that can become trapped in areas like valleys and natural depressions in the earth, along with harbors and other low-lying areas.

Haze In Malaysia

Haze has been an ongoing problem in many countries The main cause of this haze is the slash and burn practice by farmers and peat fires in Indonesia. A state of emergency was announced once in 2005 at Port Klang as the Air Pollution Index (API) was raised above the 500 level. Malaysia is working with the Indonesian authorities to help curb peat fires. Malaysia and Indonesia, together with other members of the ASEAN community, signed the ASEAN Agreement on Transboundary Haze Pollution in 2002 as a result of a 1997 haze. However, Indonesia is the only country that has not ratified the agreement. A repeat incident in 2005 and 2006 has forced Malaysia and Singapore to pressure Indonesia to ratify it.

The 2005 Malaysian haze was a week-long choking smog-like haze over Malaysia that almost brought the central part of Peninsular Malaysia to a standstill, prompted crisis talks with Indonesia and caused widespread inconvenience. The haze was at its worst on August 11, 2005. This was a comeback of the haze crisis which last hit Malaysia in September 1997.

Now, the haze in Malaysia has once again reached dangerous levels.

It has now left only 13 per cent of the country with good air to breathe while many schools in Johor have closed as Malaysians there took in the worst of it, so far.

Yesterday, four areas in the state entered the "hazardous" and "very unhealthy" scales of the Air Pollutant Index (API).

Poor visibility at the Senai International Airport also forced two flights to be diverted.

In Kuala Lumpur, this Sunday's planned 2013 Olympic Day Run for 15,000 participants at Padang Merbok has been postponed, the co-organisers McDonald's Malaysia said.

The Department of Environment (DOE) said the country was on high alert due to the rapid deterioration in air quality over the past three days. It has alerted the National Security Council to activate the National Haze Action Plan nationwide, with a "3A Warning Level" (the highest level) issued for the worst-affected areas.

The DOE has also stepped up enforcement on the emission of smoke from vehicles and factories.

Only 13 per cent of the areas in the country recorded "good" API levels yesterday, while the air quality in 78 per cent of the country has dropped to "moderate".

The DOE website showed that 7 per cent of the country had fallen into the "unhealthy" status.

The DOE has contacted its counterpart in Indonesia, urging the country to take urgent action to control the peat and forest fires in the Riau district of central Sumatra in Riau which had sparked the haze, the Natural Resources and Environment Ministry said.

A map issued by the Asean Specialised Meteorological Centre showed the movement of the thick haze from areas in Riau, with strong winds from the South-West carrying the haze to the West Coast and East Coast of Malaysia.

Within our borders, the map also showed 83 hot spots detected, with 70 found in Sarawak, six in Kelantan, two in Pahang and one spot each in Selangor, Malacca, Sabah and Terengganu,

Yesterday, Muar in Johor recorded a "hazardous" API of 383 at 11am, while at 5pm, Pasir Gudang had also fallen into the same category at 333.

The haze also hit Malacca with the state capital and Bukit Rambai recording "unhealthy" API readings of 137 and 119 respectively.

API readings between 51 to 100 are considered moderate, 101 to 200 unhealthy, 201 to 300 is very unhealthy and anything above 301 is considered hazardous. The worst API reading in memory was in 1997, where a state of emergency was declared in Kuching after its API reached 839.

Yesterday, only several locations in Perak, Kedah and Perlis retained a "Good" API reading.

In Singapore, where the API showed 371 at 1pm yesterday, The Straits Times reported a senior Indonesian Minister as hitting out in response to the island nation's criticism over the haze.

"Singapore shouldn't be like children, in such a tizzy," Coordinating Minister for People's Welfare Agung Laksono, who is coordinating his country's relief and response effort, said.

"It's not what Indonesians want. It's nature," he added.

How to Protect Yourself from Haze

1. Keep the haze out
2. Use air purifier indoor
3. Drink at least 2 liters of water a day
4. Stay away from alcohol & coffee
5. Boost your immunity with super foods.
6. Must-have items in your bag: face mask, eye drops, water bottle, tissue, wet wipes
7. Wash your hands & face regularly
8. See the doctors immediately after health problems


Tuesday, June 18, 2013

What happen to twitter and instagram on Jun 20, 2013? ( Updated )

What is Facebook?

Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site is available in 37 different languages.

What is Instagram?

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever.


Various reports over the weekend suggest that Facebook is now developing its own RSS service, presumably with half an eye on the legions of Google Reader users who’ll suddenly be left without a news feed when that service shuts its doors at the end of this month.

The reports stem from Scottish developer and blogger Tom Waddington, who wrote in a blog post that he’d noticed some unusual code while working with Facebook’s API. Specifically, he came across mention of RSS Feeds, together with lists of subscribers. However, when he attempted to access those feeds he was locked out – the feature has been restricted to whitelisted apps only for the time being.

Facebook has declined to comment on the rumors its about to launch an RSS service, but yesterday morning it made a separate announcement – sending out invitations to the press for an event on June 20. It hasn’t said what this event will be about, but given the timing many have speculated that it will indeed be to announce a news reader aimed at scooping up disowned Google Reader fans.

RSS is an easy way for you to keep updated automatically on Web sites you like. Instead of checking your favorite Web sites to see if they've written a new article or feature, you can use RSS (which stands for Really Simple Syndication) to get them to tell you every time they have something new.

 Generally, you need to have a program called a News Reader to  display RSS feeds from your chosen Web sites on your computer. All you have to do is choose which RSS feeds you want, for instance an RSS feed of all the latest local news from your favorite website or blog.

Earlier reports about Instagram getting video provide some indication, though, that this is not coming out of the blue. Most recently, about three weeks ago Matthew Keys broke a story noting that such a service was getting tested internally. At the time, there wasn’t any information on when it would be coming out, nor whether there would be filters, nor whether this would be in a separate app or part of an Instagram update. The videos would be between five and 10 seconds in length, he noted.

Getting video on Instagram is a move that would make sense. Specifically, it looks like a direct response to the rising popularity of video-sharing services, namely Twitter’s Vine. It, and others like Viddy, Cinemagram and Socialcam, sometimes get described as “Instragram for video” apps.

Just wait and see what happen on this Thursday, Jun 20, 2013.


Facebook announced video on Instagram at a press event at its Menlo Park headquarters on Jun 20,2013. Instagram CEO Kevin Systrom says that on day one it will give 130 million people access to video.

“This is the same Instagram we all know and love,” Systrom said, “but it moves.”
The app lets users shoot 15-second videos (with a three-second minimum), with multiple cuts, and features new filters and an image stabilization feature called Cinema to eliminate the shakiness that happens so often on mobile devices.

The app captures 15 seconds of video and lets you include multiple clips, including the ability to re-record clips and apply one of 13 custom video filters. You can record as many clips as you want in those 15 seconds by holding down the shutter button, and delete clips if you don’t want them in the final mix. Systrom says the team tried testing many different lengths, and 15 seconds was “the Goldilocks moment” that was not too long or not too short.

“It’s 15 seconds of beautiful video that you can record very easily,” says Systrom.

The new Instagram update also tries to fix what Systrom calls a “problem” with mobile video–seeing just the first frame of a video when you preview it. Video on Instagram lets you select a custom frame for a preview image. The features will all be familiar to Instagram users–hashtags, filters, seamless sharing. It will be available for iOS and Android “on day one,” and will also live on the Web.

 The Instagram video-sharing tool is built directly into Instagram’s app, so all the photo sharing, video sharing, commenting, and liking all happen in one mobile client. Vine requires a separate app download and is not directly attached to any of Twitter’s official apps.

The Instagram also have a brand-new image-stabilization feature called Cinema meant to keep shots steady when shooting on a mobile phone.


Instagram: From Hobby, Solve Problem And Make Money

What is Instagram?

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. Instagram allow you to experience moments in your friends' lives through pictures as they happen. It is available for free in the Apple App Store and Google Play store.

Who is the founder?

Kevin Systrom (CEO, co-founder)

Kevin (@kevin) graduated from Stanford University in 2006 with a BS in Management Science & Engineering. He got his first taste of the startup world when he was an intern at Odeo that later became Twitter. He spent two years at Google - the first of which was working on Gmail, Google Reader, and other products and the latter where he worked on the Corporate Development team. Kevin has always had a passion for social products that enable people to communicate more easily, and combined with his passion for photography Instagram is a natural fit.

Mike Krieger (co-founder)

Mike (@mikeyk) also graduated from Stanford University where he studied Symbolic Systems with a focus in Human-Computer Interaction. During his undergrad, he interned at Microsoft's PowerPoint team as a PM and at Foxmarks (now Xmarks) as a software developer. He wrote his Master's thesis on how user interfaces can better support collaboration on a large scale. After graduating, he worked at Meebo for a year and a half as a user experience designer and as a front-end engineer before joining the Instagram team doing design & development.

Where does the name come from?

When they were kids, they loved playing around with cameras. They loved how different types of old cameras marketed themselves as "instant" - something they take for granted today. They also felt that the snapshots people were taking were kind of like telegrams in that they got sent over the wire to others - so they figured why not combine the two?

How did the idea come about?

They love taking photos. They always assumed taking interesting photos required a big bulky camera and a couple years of art school. But as mobile phone cameras got better and better, they decided to challenge that assumption. The created Instagram to solve three simple problems:
  1. Mobile photos always come out looking mediocre. Instagram awesome looking filters transform your photos into professional-looking snapshots.
  2. Sharing on multiple platforms is a pain - Instagram help you take a picture once, then share it (instantly) on multiple services.
  3. Most uploading experiences are clumsy and take forever - Instagram have optimized the experience to be fast and efficient.

How much is it worth?

In April, 2013, Facebook agreed to buy the quickly growing photo-sharing social network Instagram for a cool $1 billion (the final price, a mixture of cash and stock, was $715 million because Facebook shares tumbled before the deal was finalized). The sky-high purchase price, well above Instagram’s $500 million valuation at the time, led some to wonder if Facebook was helping to fuel another tech bubble.

Instagram has had an impressive year under Facebook. The photo-sharing network had about 30 million users at the time of the buyout. Today there are more than 100 million monthly active users posting more than 40 million photos per day. The company has doubled its staff to more than 25 employees, including a new business operations director brought over from Facebook.

That is the story of Intagram, from their hobby, then solving problem and lastly make money from it.