Google Latitude is a location-aware mobile app developed by Google as a successor to its earlier SMS-based service Dodgeball. Latitude allows a mobile phone user to allow certain people to view their current location. Via their own Google Account, the user's cell phone location is mapped on Google Maps. The user can control the accuracy and details of what each of the other users can see — an exact location can be allowed, or it can be limited to identifying the city only. For privacy, it can also be turned off by the user, or a location can be manually entered. Users have to explicitly opt into Latitude, and may only see the location of those friends who have decided to share their location with them.
On July 10, 2013, Google have announced that Google Latitude is no longer part of the Google Maps app, and we're retiring Latitude on August 9, 2013. Products being retired include Google Latitude in Google Maps for Android, Latitude for iPhone, the Latitude API, the public badge, the iGoogle Gadget, and the Latitude website at maps.google.com/latitude.
This means that after August 9, your Latitude friends list will be deleted and you'll lose the ability to share your location with them. There will also be some changes to Location Reporting and Location History, including changes to third-party applications that use Google Latitude.
If you still want to see your friends and family on a map, you can use location sharing in Google+ for Android.
The offline maps feature for Android is also no longer available. Instead they have created a new way for you to access maps offline by simply entering “OK Maps” into the search box when viewing the area you want for later.
Goodbye Google Latitude!
- Email from The Google Latitude Team